WEB3 Marketing

A Handbook for the Next Internet Revolution

Own the book? Claim your NFT


Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control can belong to creators, builders, and users.

As former CMO of ConsenSys where she built the first web3 marketing team that brought Ethereum and more to market, and then as Founder and CEO of top web3 marketing firm Serotonin ― Amanda Cassatt is in a unique position to tell this story, and delivers a remarkably clear, nontechnical guide to the history, key concepts, and still-evolving landscape of web3.

Claim nFT

Every book comes with a unique code that allows you to claim an NFT. Each NFT is one pass to a token-gated community on Telegram where members can directly contact the author, access exclusive new content, get questions answered, and meet other web3 marketing minds. Codes are on the first page of digital and print books.


ABOUT the author


Amanda Cassatt (née Gutterman) is an explorer of technology, economics, and culture. An early crypto entrepreneur, Amanda brought Ethereum to market as ConsenSys' Chief Marketing Officer from 2016 through 2019, and built the first web3 marketing team.

After working on Ethereum through its initial growth period, she founded Serotonin, the marketing firm and product studio for transformative technologies. Today Serotonin is the leading web3 strategy and marketing practice, with over 100 employees worldwide, supporting the top teams pushing the decentralization movement forward. Serotonin’s in-house product studio incubates and spins out software companies. Its first spinout was Mojito, the NFT e-commerce infrastructure platform used by Sotheby's, CAA, the Milwaukee Bucks, and more, that enables brands and creators to engage with web3. Serotonin's most recent spinout is Franklin, the compliant cash-and-crypto hybrid payroll provider.

Amanda serves as CEO of Serotonin and President of Mojito. She was included on both the Forbes and Inc. 30 under 30 lists in 2016, and speaks at events such as TechCrunch Disrupt, WEF, SALT, and Web Summit. Her work on Ethereum and NFTs has been covered in Vogue, The New York Times, The New Yorker, and Rolling Stone.


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