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ABOUT THE BOOK
Web3 Marketing: A Handbook for the Next Internet
Revolution
is the essential book for anyone looking to understand the
next era of the internet and start building. Beyond the hype
and headlines around crypto and NFTs, a real revolution is
taking place: new technologies for owning, moving, and
organizing value spell the overdue end of an internet where
a few huge companies hoard data and power, and open a new
frontier for products, services, and applications in which
ownership and control can belong to creators, builders, and
users.
As former CMO of ConsenSys where she built
the first web3 marketing team that brought Ethereum and more
to market, and then as Founder and CEO of top web3 marketing
firm Serotonin ― Amanda Cassatt is in a unique position to
tell this story, and delivers a remarkably clear,
nontechnical guide to the history, key concepts, and
still-evolving landscape of web3.
Claim nFT
Every book comes with a unique code that allows you to claim an NFT. Each NFT is one pass to a token-gated community on Telegram where members can directly contact the author, access exclusive new content, get questions answered, and meet other web3 marketing minds. Codes are on the first page of digital and print books.
ABOUT the author
Amanda Cassatt (née Gutterman) is an explorer of technology,
economics, and culture. An early crypto entrepreneur, Amanda
brought Ethereum to market as ConsenSys' Chief
Marketing Officer from 2016 through 2019, and built the
first web3 marketing team.
After working on
Ethereum through its initial growth period, she founded
Serotonin, the marketing firm and product studio for transformative
technologies. Today Serotonin is the leading web3 strategy
and marketing practice, with over 100 employees worldwide,
supporting the top teams pushing the decentralization
movement forward. Serotonin’s in-house product studio
incubates and spins out software companies. Its first
spinout was
Mojito, the NFT e-commerce infrastructure platform used by
Sotheby's, CAA, the Milwaukee Bucks, and more, that
enables brands and creators to engage with web3.
Serotonin's most recent spinout is
Franklin, the compliant cash-and-crypto hybrid payroll provider.
Amanda
serves as CEO of Serotonin and President of Mojito. She was
included on both the Forbes and Inc. 30 under 30 lists in
2016, and speaks at events such as TechCrunch Disrupt, WEF,
SALT, and Web Summit. Her work on Ethereum and NFTs has been
covered in Vogue, The New York Times,
The New Yorker, and Rolling Stone.